Anise was retained by a Vietnam-based global furniture OEM to develop a comprehensive USA expansion strategy.

Anise Approach

• Conducted extensive US landscape overview and supply chain assessment.
• Developed comprehensive B2C ecommerce strategy, including scoping the company’s first direct-to-consumer product line.
• Led negotiations with US-based retail buyers and fulfillment providers.

As a result, the US market entry strategy was approved by Board of Directors and Anise supported on-the-ground tactical planning.